Sinclair Customer Metrics

A specialized mystery shopping company known for telephone evaluations and in-person assessments across healthcare, banking, and automotive industries.

About Sinclair Customer Metrics

Sinclair Customer Metrics has been providing customer experience measurement services for over 30 years. The company is particularly well known for its telephone mystery shopping programs, where evaluators call businesses and assess how the call is handled, including response time, professionalism, product knowledge, and sales technique.

In addition to phone shops, Sinclair offers in-person mystery shopping assignments. The company serves clients in healthcare, insurance, banking, automotive, and various service industries. They are a member of the MSPA and are considered a reputable provider in the mystery shopping space.

Types of Assignments

Telephone mystery shopping calls
In-person healthcare facility evaluations
Bank and credit union service assessments
Insurance company inquiry evaluations
Automotive dealership phone and visit shops
Customer service call center audits

How to Apply

You can apply through Sinclair's website by creating an evaluator profile. Phone shops are especially popular because they can be completed from home, making them a good option for people who prefer remote work or have limited transportation. In-person assignments are available in various locations depending on current client needs.

Pay and Reimbursements

Telephone shops typically pay between $5 and $15 per call, and multiple calls can often be completed in a single session. In-person evaluations pay more, typically $15 to $40 depending on complexity. Phone shops are paid on a regular schedule, and in-person shops may include reimbursements for any required purchases.

What to Expect

Phone shops require you to follow a specific scenario — for example, calling a car dealership to inquire about a vehicle and noting how the salesperson handles the call. You will be scored on specific criteria provided in the assignment guidelines. In-person shops follow a similar structure with observation checklists and post-visit reporting. Sinclair is known for providing detailed guidelines and responsive support for their evaluators.