Market Force

A global customer experience management company with one of the largest networks of mystery shoppers in the industry.

About Market Force

Market Force Information is a customer experience management company headquartered in Atlanta, Georgia. The company combines mystery shopping with customer feedback analytics to help brands understand and improve their customer experience. Market Force works with some of the largest retailers, restaurant chains, and financial institutions in the world.

With operations spanning North America, Europe, and other regions, Market Force has built one of the most extensive mystery shopping networks in the industry. Their platform connects hundreds of thousands of evaluators with assignments at recognizable brand-name locations.

Types of Assignments

Fast food and casual dining restaurant evaluations
Grocery and convenience store visits
Retail and department store shops
Bank and financial institution assessments
Gas station and fuel center evaluations
Movie theater and entertainment venue visits

How to Apply

You can sign up for free through the Market Force website or their mobile app, Eyes:On. After creating a profile and passing a certification quiz, you can browse and accept assignments in your area. The app makes it easy to find nearby shops, accept assignments, and submit reports directly from your phone.

Pay and Reimbursements

Compensation varies by assignment. Many restaurant and fast-food evaluations include a meal reimbursement plus a flat fee ranging from $5 to $25. Retail and banking evaluations may pay $10 to $30. Some assignments are reimbursement-only, meaning you receive the product or meal but no additional cash payment. Payments are typically processed monthly via PayPal.

What to Expect

Market Force assignments are generally straightforward and well-documented. Each shop includes clear instructions about what to observe, what to order or purchase, and which employees to interact with. Reports are submitted online and usually require details about timing, employee behavior, store cleanliness, and product quality. The platform rates shoppers on reliability and report quality, which affects access to future assignments.