Coyle Hospitality Group
A premier mystery shopping company specializing in luxury hospitality, evaluating the world's finest hotels, resorts, spas, and restaurants.
About Coyle Hospitality Group
Coyle Hospitality Group is a New York-based mystery shopping and quality assurance company that focuses exclusively on the hospitality industry. Founded in 1996, the company works with luxury hotels, five-star resorts, high-end restaurants, spas, cruise lines, and private clubs around the world.
Coyle is known for its high standards — both for the properties it evaluates and the evaluators it hires. Their mystery shoppers assess every detail of the guest experience, from the reservation process to checkout. The company has built a reputation as one of the leading quality assurance providers in the luxury hospitality space.
Types of Assignments
- Luxury hotel and resort overnight stays
- Fine dining restaurant evaluations
- Spa and wellness center visits
- Private club and country club assessments
- Cruise line evaluations
- Concierge and guest services assessments
How to Apply
Coyle recruits evaluators through their website. Because they specialize in luxury hospitality, they look for shoppers who are comfortable in upscale environments and can provide detailed, articulate feedback. Writing ability is particularly important — Coyle evaluations require narrative-style reports that go beyond simple checklists. A background in hospitality, travel, or writing can be helpful but is not required.
Pay and Reimbursements
Coyle assignments are among the most desirable in mystery shopping because they often include complimentary hotel stays, meals, and spa treatments. Overnight hotel evaluations may include a one- or two-night stay at a luxury property, full meal reimbursements, and a flat fee for completing the evaluation. The total value of a single assignment can range from several hundred to over a thousand dollars when factoring in the complimentary services.
What to Expect
These are detailed, immersive evaluations. A hotel shop might require you to check in, use the concierge, dine at the hotel restaurant, visit the spa, use room service, and check out — all while evaluating every interaction. Reports are extensive and require strong observational and writing skills. Coyle is selective about who they assign to these shops, so building a track record of quality work is important for accessing the best assignments.